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Dear Planet Antares,
It has been four years almost to the day that a eighteen-wheeler
pulled up to the front of my house and dropped off eleven
Refreshment Centers from Antares.
I can tell
you now that as I was carting machine number six into my garage
I was saying to myself "My God, what have I gotten into"
and "I wish I could send these back." I sure am
glad that I didn't. And I'm sure glad that I purchased eleven
[Refreshment] Centers and not the three that I seriously considered.
Over the last couple of years, I have fielded numerous calls
from prospective distributors that had just returned from
an Antares seminar. I told everyone of them that if you only
buy three [Refreshment] Centers, they should purchase a minimum
of 1,000 mailers - you just don't get enough mailers from
a three [Refreshment] Center purchase to get the job done.
I have
tried numerous tools over the years to place machines, but
the mailers and subsequent follow-up from the Business Builder
Department has proved to be the best tool to get my business
off the ground.
Four years ago, I was a salesman for a distributor of artist
supplies, selling to retail outlets and college bookstores
in Pennsylvania and Maryland. I had a very insecure feeling
about my job of twelve years. In the spring of 1999, the company
was sold to a craft distributor who dismissed the sales force
six months later. At the time, I had 20 [Refreshment] Centers
in place and was working 12-hour days between my full-time
job and filling 20 Refreshment Centers. Losing my job was
well-timed. I got unemployment compensation for six months,
and in that time I more than doubled my vending machine business
to 50 [Refreshment] Centers.
Because of my sales background, I was quite good at making
cold calls on businesses. I knew which businesses to call
on and who to contact as I was a member of the local Chamber
of Commerce. I also placed a Yellow Pages ad in the fall of
1999 that worked well. I have since pulled the ad as I do
not want the business to grow any bigger as I would have to
hire employees. I have found that most people in the vending
machine business to be a bit crude. This makes it easier to
compete. I once made a presentation to an account and was
able to view a competitor give his presentation ahead of me.
With a Yellow Pages ad, an account will interview more than
one vendor. In this case, my competitor was sloppily dressed,
had nothing to show the prospect, didn't even have a piece
of paper to write on. He gave a verbal description of his
equipment, and when asked what products would be in the machine
replied "Whatever you want." I then gave my presentation
in a business suit with a professional portfolio with pictures
of all the machines I had available and a printout of all
the products I had available for them to choose from - and
no "I'll get back to you's". Guess who got the business.
I like to feel that I am a professional extension of the first
class treatment that is afforded by the Antares Business Builders
Department. I would also like to address the equipment that
I use. Not all of my machines are Antares. For one reason
or another, be it security or a high volume account or an
account that wants sandwiches, I have had to add the large
glass front machines and large soda machines to my arsenal.
To date
I have not had to repair one of my Antares machines except
for the Coffee Inns bill changer. The
other machines invariably break down. I've had to replace
numerous computer boards at $300 a pop - had one that was
back-ordered for two weeks - both snack and soda machine were
out of order for two weeks.
I'm looking to retire in about two years. The mother of my
little grandson that I am holding is going to take over my
business at that time. She can then grow the business with
my help if she wants to. Anyway, she will also provide me
with a monthly check for the next ten years.
Thank you, Antares.
Regards,
John
Weiss
PENNSYLVANIA
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